About Maggi Bridal

Maggi Bridal has been in existence for well over a decade, but in recent years has gone through a change bringing a new life to the bridal boutique, while staying true to its heart of above all wanting to help women feel beautiful as they in the moment they become a bride.

Introducing Birchwood Bridal

In 2023, Maggi Bridal Asheville is being re-imagined as Birchwood Bridal. The bridal boutique is under the same ownership and management since it opened its doors on June 21st, 2016, but is undergoing a re-branding to match its refreshed image and new direction. 

It’s a Different Experience

The new ambiance of the bridal boutique is light and airy with both modern and vintage décor pieces. There is an openness along with the dreamy accents that we hope our brides will notice. The boutique may be expansive in size, yet it still maintains an intimate feel for those brides who want to be the center of attention, as every bride should be. The boutique is meant to provide an inviting atmosphere with a warm aesthetic in hopes to provide comfort for the bride.

Since the year 2013 MAGGI BRIDAL has been honored to receive The Knot’s “Best of Weddings Award” and at the end of 2017 we received The Knot’s Hall of Fame award for being a part of the “Best of Weddings” for five years. These, and many other awards, would never have been possible without the help of all our devoted brides who shared their experience and praise with future Maggi Bridal brides. We thank you for your continued love and support!

Watch the videos below to learn more about The Maggi Bridal Experience!

Everyone is Welcomed

We want to create environments where all guests feel welcome and see themselves represented throughout their experience with us, including our marketing and with the products we sell in our stores and online.